Gaetano Pesce

Architect, industrial and interior designer, sculptor, Gaetano Pesce (La Spezia, 1939) graduated from the IUAV in Venice, the city where he continued his training at the Institute of Industrial Design. In 1962 he began to collaborate with the C&B brand, now B&B Italia, an association that revealed Pesce's design sensitivity towards the socio-political changes observed during his long career, starting in the 1960s, with the spread of mass production in the home. In 1969, the designer signed for the brand the revolutionary series of Up armchairs in polyurethane foam, composed of seven models characterized by a pop mood and sensual lines. Still in production, the enveloping Up5 and the Up6 pouf, metaphor for a 'woman with a ball stuck to her foot', remain iconic pieces in the history of design and film design; among the most famous appearances is the red version of the Up5 in the 007 movie, A cascade of diamonds (1971).

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