intOndo Magazine

Coiffeuse mon amour

The French call it "coiffeuse" or "bonheur du jour"; also known as the "vanity", the dressing table (a piece of furniture which originated in the 18th century) is now coming back into fashion, and this is a trend spreading not only inside the home, but also in the hospitality sector.

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Mondo Mendini and the fabulous 80s

Ironic and irreverent, the '80s scream their presence in the vintage market, continuing to inspire design and fashion. Fostering this return are the several museum celebrations dedicated to the fathers of design movements such as Alchimia and the Memphis Group, whose revolutionary creations reflect the eclecticism of that decade. The Groninger Museum in the Netherlands dedicates to Milanese master Alessandro Mendini, founder of Alchimia and recently deceased, a colorful retrospective that opens on October 12.

Sormani, innovation and design for a total living experience.

Discover with Gloria Sormani the story of Sormani SpA, the company founded by her father Luigi, which became one of the most innovative firms in Italian furniture design. Starting from the 60s until the end of the 80s, Sormani produced extraordinary objects with the concept of "total living" in mind. Using innovative materials and techniques, the factory in Arosio (Como) created modular furniture, freestanding pieces, functional pieces, chairs, lamps, carpets and accessories which became part of the history of Italian design for thirty years.

Long live our free time

Autumn has arrived, and with the return to the rhythms of everyday life, organizing time outside of work and commitments becomes a priority, paradoxically almost a "duty": who is not thinking about, or even already planning, an escape into nature? Or about starting a hobby or a sport again? These are moments of leisure beyond the home, and not only that: it's time for renewal and good intentions, therefore the home becomes the ideal space to give vent to creativity and furnish an area dedicated to reading, cinema, relaxation ... and why not, simple idleness.

A chair that rocks!

The rocking chair is a seat, but it's made for those who can't stand still, even when sitting. Since the origin has proved to be unsurpassed to calm down newborns, but has also spread for its therapeutic function that has brought it even to the oval room of the White House. Today it is rethought and relaunched by the world's leading designers and continues to show up in more or less well-off homes. The rocking chair has a history that is almost 300 years old and is worth telling.

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A cool hunter's itinerary

Cool hunters, who are they? They research cultural trends and provide innovative views on the future of consumer's products. This branch of product marketing picks up on sociology and anthropology to catch the big signs of change. They sit between innovators and influencers and their job behind the scene impacts the majority of the population. Let's discover together why cool hunting and vintage shopping is not so different today.

This sewing machine made design history

Sewing machines owe their success largely, but not only, to the female sphere. However here we want to talk about design, rather than domestic education, by telling the story of how these machines originated and outlining the success of the Italian company Necchi, which has been producing sewing machines in Pavia for 100 years. This well known Italian factory was born thanks to the insistence of a woman and won several Compasso d'oro.

Save-the-date, Parma's trade show Mercanteinfiera is almost here.

It is the most significant modern and antiques trade show in Europe, attended by collectors and interior designers from all over the world, and is a "must" for all those who are passionate about vintage and one-of-a-kind objects. intOndo awaits you from 5 to 13 October in at Mercanteinfiera, Parma (Italy), Hall 4, Stand D0264.

White, the color(less) that gets never out of fashion

Some people consider it therapeutic and some are shocked by it. White is a neutral color only apparently, it has a rebellious soul and at instances can be very provocative. The result of the union of the seven primary colors, it is the most brilliant of all and reigns beautifully over all. That's why white survives every fashion and every combination. Let's appreciate its invisible shades and our choice will be spotless.

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Everyone wants her: who is Lina Cavalieri?

Poet Gabriele D'Annunzio dedicated her a copy of his novel "il Piacere" (the Pleasure) and described her as "a Venus on Earth". Davide Campari used her as an excuse to leave on his business trips. Gina Lollobrigida played her character in the movie "The most beautiful woman in the world", in 1955, winning the Donatello David as best actress. And when Piero Fornasetti saw her face in a late 19th century magazine, he fell in love with her enigmatic look. Since then he made screenprint of her face on every ceramic he produced.

5 tips to create a successful Bed & Breakfast.

Hospitality has silently become a source of income for many. The business usually starts by renting a single room or a small apartment and little by little other environments flourish. The demand is very high, but how can our B&B stand out in the mare magnum of the offers proposed for example on Airbnb?

Compasso d'Oro: the ultimate Italian design award

Have you ever heard of ADI's Compasso d'Oro award? It is the eldest and the most authoritative world design award. In its fifty-year history this Italian prize has been awarded to about 300 projects, which are now formally part of the Italian national heritage. This award, created in 1954 on the base of Gio Ponti's idea, is like an open window on the history of Italian design. Explore it with us.