In the vintage Expo collection of postcards from the history of Levi's, you can find a rich selection of images and texts that tell the fascinating story of the famous American jeans brand. The postcards, which date back several decades, illustrate significant moments in the history of Levi's from its foundation in 1853 to the present day. The postcards document the evolution of the design and style of Levi's jeans over the course of time, from the creation of the first hardwearing work trousers to the birth of modern, fashionable jeans models. The images on the postcards also show the iconic Levi's advertising campaigns that helped make the brand famous worldwide.
In addition, the anthology postcards also tell the story of Levi's history, from the first jeans factories in California to its numerous collaborations with artists and fashion designers. Through the images and text on the postcards, visitors can immerse themselves in the history and heritage of one of the world's most iconic clothing brands.