06.08.2020

Market insights

What is a marketplace?

IntOndo is an online marketplace, or if you want, an evolution of the traditional market: a virtual place where supply and demand meet. Let's discover together more.

The best known marketplace today is for sure eBay, a website where you can really find anything: buy a car, a disk or a designer item. Amazon follows with a platform where many traditional vendors open a shop or a virtual showcase for their products to reach a global clientele. These are generalist marketplaces where you can really find anything without filters on the offer and with a commercial approach.

However for some years now, the trend has been towards the so-called vertical marketplaces, i.e. specialized in a certain category of products/services: think of well known Uber service for those who are looking for a taxi or of Deliveroo for those who want to order something to eat at home. Why? Everything is based on the service's quality and seller's selection, in other words on the reputation of the marketplace itself. Realiable marketplaces make life easier for those looking for a ride or simply an ice cream and would not know where to go in the mare magnum of a simple online search.

When the supply/demand mix works well, the so-called "liquidity" is reached, i.e. sales take off and  both customers and sellers are happy. IntOndo responds precisely to the need to facilitate research for those who need to furnish, develop decor projects or simply buy for their stores or collections: with a 100% Italian approach and taste, we select our sellers and every day we publish about 50 new pieces to meet the needs and requests of our international public.

Finally we try to speed up sales by allowing buyers to bid and, above all, by providing the best quotes for shipments, with a high level of service. The ultimate goal of intOndo is to help bringing the economic system towards a sustainable circular economy, where the reuse of furniture is the first option, restoration the second and objects are waste only if they are of low quality and irrecoverable.

Are we dreamers? Maybe, but sometimes if you keep dreming, your dreams come true!