11.12.2018

Market insights

The value of uniqueness

We like to travel and explore different countries and cultures, entering their daily lives, discovering the customs of their peoples, immersing ourselves in the history of places more or less known that have witnessed the evolution of man in that local dimension.

We like to travel and explore different countries and cultures, entering their daily lives, discovering the customs of their peoples, immersing ourselves in the history of places more or less known that have witnessed the evolution of man in that local dimension.

If today, the access to information, low cost flights and the sharing economy in general make everything much easier than in the past, it becomes rare to discover realities of which we have not already seen a photo, a documentary or maybe read an online article. And it is here that the emotion fades because, all in all, arriving today on Machu Pichu for example, we have already seen so many images that we almost feel we have already been there. Certainly spending time with friends in an almost surreal scenario like that is not like seeing it in photos but the reality is that the surprise effect almost from palpitation is not the same. The strongest emotions are therefore associated with unique experiences perhaps in contact with local indigenous communities, able to weave fine yarns on top of the Andes to create colorful bags that reflect the joy and beauty of the places.

You've never travelled to Athens, New York or Buenos Aires and found that same ingenious low cost Ikea cabinet that populates hundreds of thousands of homes around the world? What a disappointment! You lose part of the flavor of the travel experience in which the aesthetic has its large part and the global furniture object really stuns in the white house in the remote Donoussa, a small island of the Cyclades archipelago.

intOndo proposes a solution in the field of furniture that focuses on the uniqueness of objects and their intrinsic value in contrast to mass production in series. Why? Because the value lies in the tradition of local production: furnishing objects that bring with them a history and a manufacturing quality by enhancing the traditions that make a place, a city and a people unique.

intOndo selects unique pieces from the best dealers in Italy characterized by quality of manufacture and excellent state of preservation.