19.02.2019

Market insights

Culture of all at once

Do you ever think how different life was just a decade ago without any smartphones? Without realising it, in a very short period of time we became cyborgs! Why? Because nowadays leaving home in the morning without a phone is like leaving without a hand: in substance, the phone today is, already, an extension of our body.

Do you ever think how different life was just a decade ago without any smartphones? Without realising it, in a very short period of time we became cyborgs! Why? Because nowadays leaving home in the morning without a phone is like leaving without a hand: in substance, the phone today is, already, an extension of our body. Do a test: to stay a whole day without a phone it will be an agony that testifies nothing more than our absolute dependence.

We have changed our habits and we are focusing most of our attention on that little designed machine. On the other hand, it collects a world of information that is always at our complete disposal: endless images, texts, videos ready to answer our questions and allows us to discover everything that our memory can't remember. Not to mention contacts, conversations and relationships are now only partially digital.

The speed with which we expect answers has changed and for a child, today, it is not conceivable to expect a cartoon, a song, a poem or to miss his cousin who lives in America in a quick video call: everything is easily accessible, online.

And for us, furniture lovers to keep up with the biblical times of design auctions, modern art, antiques is very difficult: the moment when we really need a piece almost never corresponds to the one when it is presented at the auction. Of course for professionals the situation is different: here the dynamics of the auctions are a part of the business. Searching, waiting, bidding to win the item with the best offer is a common practice but it is a niche market in the largest potential of buyers.

That's why intOndo offers accessibility, transparency and efficiency combined with a dynamic approach on all digital communication channels: we believe it is the key to innovate in this sector whose wealth is still mostly hidden within shops, warehouses and basements of a myriad of traders located in different latitudes and longitudes of the Italian boot.