Coca Cola
Screenprint on paper Signed lower right and print run 1/99 on the left.
The famous Coca-Cola logo becomes the stage on which a sinuous female figure takes shape, one of the most representative subjects of Lodola's poetics. The silhouette, constructed with a few essential features and clear chromatic fields, dialogues with one of the most iconic brands in the history of communication, giving life to a composition that combines elegance, irony and pop spirit.
The work perfectly synthesizes the artist's research, capable of transforming images belonging to the collective imagination into compositions with a fresh, dynamic and timeless language. The contrast between the deep red background, the white of the famous lettering and the stick figure creates a visual balance of great immediacy, making this silkscreen one of the most recognizable images of Lodola's graphic production. Measures cm 50 x 50 excluding frame
(cm 67 x 67 with frame)
Excellent state of preservation.
Marco Lodola's silkscreens represent one of the most appreciated chapters of contemporary Italian graphics. Through essential language and vibrant colors, the artist reinterprets the great icons of pop culture with a personal and instantly recognizable style. Coca Cola is a work that perfectly captures the spirit of his work: lightness, energy, and a refined dialogue between art, design, and visual communication.