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BRONZE Seller in Milano, Italy
Stackable tableware in white plastic by Massimo Vignelli for Heller. This line of stackable tableware in plastic was originally designed in Milan in 1964 for a small company that manufactured melamine ashtrays. The concept behind the tableware was to create a compact set of interlocking units that would save space and achieve a clean shape as the end result. The set was awarded the Compasso d'oro by ADI (Italian Design Association). Heller decided to import the plate service to the United States around 1966, traveling to Milan, he found the molds and relaunched production. A few years later the tableware production was moved to the United States. The brilliant range of colors of the rainbow quickly captured the attention of consumers and the manufacturing became part of the American way of life. The set consists of a 10.5x12 cm cup, a 7.5x10 cm bowl and a 2x25 cm plate, all in white. The set new, never used and it is in excellent condition.
ID: 1-1650274484-37298
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