A timeless icon of Italian design signed by Ettore Sottsass, the coat stand with umbrella stand from the Synthesis Line, in an elegant burgundy finish, is more than just a piece of furniture: it is a statement of style, designed for those who live in or design spaces where aesthetics and functionality coexist in harmony. Designed for Olivetti in the 1970s, this piece stems from a vision in which every object, even the most functional, can be a vehicle for culture, beauty and innovation. The modular structure is designed to provide order and practicality, with durable hooks and an integrated umbrella stand, making it ideal for entryways, professional offices, showrooms, hotel receptions and contemporary residential settings. The sophisticated and bold burgundy shade adds a touch of character to the environment, standing out as a bold and refined choice in both public and private settings. It is perfect for interior designers, architects, and design enthusiasts looking for elements with strong symbolic and historical value. This coat stand was born within the historical collaboration between Ettore Sottsass and the entrepreneurial vision of Adriano Olivetti, a revolutionary figure in the Italian industrial world. Starting in the 1950s, Olivetti promoted design as a cultural and social tool, not just as an applied aesthetic. Sottsass, with his radical and poetic sensibility, helped transform the work environment into a more human, creative and inspiring place. The Synthesis Line is a perfect example: a collection of modular furniture designed to improve the efficiency of spaces without sacrificing beauty. For Olivetti, design was not an added value, but a central element of its corporate identity. From architecture to typewriters, every project was designed to serve man, facilitate work, and ennoble the everyday. The company has been a pioneer in conceiving aesthetics as part of function, and in enhancing the talents of designers and artists by integrating them into industrial processes. This approach has profoundly influenced modern design and continues to this day to inspire creatives, businesses and collectors around the world. Ettore Sottsass (1917-2007) Designer, architect and visionary thinker, Ettore Sottsass is a pivotal figure in twentieth-century design. Born in Innsbruck and raised in Italy, he has traversed several creative eras with his ironic and radical style, contributing to the evolution of industrial design, visual culture and architecture. His long collaboration with Olivetti resulted in iconic products such as the Valentine, and his signature can be recognized in his use of strong colors, primary forms and a deeply personal design language. In 1981 he founded the Memphis collective, revolutionizing the canons of design with a free, postmodern and provocative aesthetic. Olivetti Founded in 1908 in Ivrea by Camillo Olivetti, the company was a pioneer in the fields of mechanics, electronics and information technology. With Adriano Olivetti, the enterprise became a unique model of a humanist company, capable of integrating technological innovation, social responsibility and aesthetic avant-garde. In addition to being a leading manufacturer of typewriters, calculators and computers, Olivetti was the first Italian company to conceive design as a central element of industrial strategy. His commitment to promoting art, architecture and culture has left an indelible mark on the history of Made in Italy.
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SILVER Seller in Milano, Italy
