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SILVER Seller in Torino, Italy
The history of Lancetti is inextricably linked to Pino Lancetti (1932-2007), Italian stylist and painter known as the "tailor painter". Founded in 1961 after its debut at Palazzo Pitti, the brand revolutionized fashion in the 60s and 70s by combining art and printed fabrics, conquering the international market and dressing icons such as Audrey Hepburn. Key Points of Lancetti History: Debut and Style: Pino Lancetti made his debut in 1961, distinguishing himself for the use of art (Modigliani, Picasso, Kandinsky) as a source of inspiration for his creations, earning himself the nickname "tailor painter". 1970s - The Boom: In this decade, the brand revolutionized the concept of "printed fabric" with patterns inspired by Renaissance painting, Art Deco and folklore, extending its commercial empire from Rome to Tokyo and New York. Elite clientele: Lancetti has dressed celebrities and nobles such as Audrey Hepburn, Ginger Rogers, Princess Soraya and Silvana Mangano. Handover: In 1999-2001, Pino Lancetti decided to retire to dedicate himself to painting, selling the company to a Turin entrepreneurial group, with the Paci family relaunching the brand in 2001. The brand has maintained its prestige based on a heritage of artistic prints and a refined style, consolidated over the past decades.
ID: 17068-1770820363-142565
