Architect, designer and academic, Gio Ponti (1891-1979) is, together with Ettore Sottsass, the leader of the most sought-after Italian designers of the 20th century. In addition to the elegance of his furniture, sensitive to functionality but original at the same time, Ponti is well-known for his volcanic creativity, which led him to produce and design until the '70s. His ability to give voice to new trends made him the "inventor" of the "made in Italy" design concept, and motivated him to incorporate the work of other artists in his creations, from Piero Fornasetti to Pietro Chiesa, with whom he was co-author of several pieces. This vocation is evident in the essays he published in the magazine Domus, which he founded in 1928 and directed until 1940. His contribution was also decisive for the birth of the ADI (Association for Industrial Design) and for the establishment of the Compasso d'Oro award.